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Privacy Policy

Introduction to our company and services

Number Supermarket Ltd delivers communications services to domestic and business. While we may not provide all the component parts of our services ourselves, we do take responsibility for the services delivered to you. So we will liaise with our suppliers to ensure that any problems with their services are resolved promptly.

Number Supermarket Ltd are dedicated to establishing a trusting relationship with their users, based on respect for personal identity and information, by promoting the use of fair information practices. This privacy statement covers all web properties provided by Number Supermarket Ltd.

As a user of our services and of our Websites, you confirm that you have read and understand this Privacy Policy and that you consent with the way we collect, store and process personal information about you, as explained in this Privacy Policy.

Because Number Supermarket Ltd wants to demonstrate its commitment to our users’ privacy, we are disclosing:

What personally identifiable information Number Supermarket Ltd collects.

  • How Number Supermarket Ltd uses the information.
  • How cookies and other technologies are used on our Websites.
  • With whom Number Supermarket Ltd may share user information.
  • What choices are available to users regarding collection, use and distribution of the information.
  • What types of security procedures are in place to protect the loss, misuse or alteration of this information to the extent under Number Supermarket Ltd control.
  • How users can correct any inaccuracies in the information.
Information Collection

Number Supermarket Ltd is the sole owner of the information collected on its Websites. Number Supermarket Ltd collects information from its users at several different points on its Websites both directly from the user and through the use of cookies, log files and clear gifs.


In order to use Number Supermarket Ltd services at any level, a user must first complete the registration form. During registration a user is required to give contact information (such as name and email address), and a unique identifier to Number Supermarket Ltd. We use this information to contact the user about services on our Websites for which the user has expressed interest.


When a user purchases a paying service, we request contact information (such as name, email, and billing address) and financial information (such as credit card number, expiration date) from the user. This information is used for billing purposes and to fill customers’ orders. If we have trouble processing an order, the information is used to contact the user.

Cookie Policy

A cookie is a piece of data stored on the user’s computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our Websites. By using and browsing our Websites, you consent to the use by us and third parties of cookies and other technologies in accordance with our Cookie and Privacy Policies. We may use both session ID cookies and persistent cookies. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the user’s hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions.

By setting a cookie on one of our Websites, users do not have to log in a password more than once, thereby saving time while on our Website. If users reject the cookie, they may still use our Website. The only drawback to this is that the user will be limited in some areas of our Website. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our Website. See the “Profile” section below.

Some of our business partners may use cookies on our Websites (for example, advertisers). However, we have no access to or control over these cookies, once we have given permission for them to set cookies for advertising. This Cookie Policy covers the use of cookies by Number Supermarket Ltd Web properties only and does not cover the use of cookies by any advertisers.

Log Files

Like most websites, our servers use log files to analyse trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Clear Gifs

Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and we may use them to track the online movements of our users. Clear gifs are invisible on the page and are much smaller than cookies, about the size of the period at the end of this sentence. Clear gifs are not tied to users’ personally identifiable information. We may also use clear gifs in our HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If users would like to opt-out of these emails, please see the Opt-out section.


We may store information that we collect through cookies, log files and third parties to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information may be tied to the user’s personally identifiable information to provide offers and improve the content of the Website for the user. This profile may be used to tailor a user’s visit to our Websites, and to direct pertinent marketing promotions to them. We do not share personally identifiable elements of your profile with other third parties. Your profile is shared in aggregate form only.

Information Use

The information is used in the following ways:

Provision of Services. Used to set up your account, provide the Services and Customer Support, and to communicate with you regarding other account related issues.

Email Correspondence. Used to raise and respond to issues and inquiries of all types. Also used to distribute information about Number Supermarket Ltd, our products, and services and to dispense advertising from our advertising partners regarding their products and their services.

As set out in the section of this Privacy Policy entitled “Sharing.”

Number Supermarket Ltd acts as a passive conduit for the distribution and receipt of it’s user’s fax, voice and e-mail communications and therefore will not monitor, edit, or disclose the contents of a user’s private communications unless Number Supermarket Ltd in good faith believes that such action is necessary to: (1) conform to the edicts of the law or comply with legal process served on Number Supermarket Ltd; (2) protect and defend the rights or property of Number Supermarket Ltd; or (3) act under exigent circumstances to protect the personal safety of its users or the public. Users should also be aware (and hereby agree) that certain technical processing of and access to fax, voice and email messages and their content may be required to: (a) route the messages; (b) conform to connecting networks’ technical requirements; (c) prevent or minimize disruptions to Number Supermarket Ltd’s services; or (d) conform to other similar requirements.

Subject to the legal exceptions listed in this Privacy Policy,

The ads appearing on our Websites are delivered to users through various third party advertising partners. Information about users’ visits to our Websites and other websites, such as number of times they have viewed an ad (but not user name, address, or other personal information), may be used to serve ads to users on our Websites. Third party advertising partners do not have access to personally identifiable information. In addition, some third party advertisers may provide advertisements about Number Supermarket Ltd services on other websites. If you would like more information about receiving our advertisements on other websites, or would like to opt out of this practice, please visithttp://www.networkadvertising.org/optout_nonppii.asp.

We do not knowingly collect personal information from children under the age of 13. If we learn that we have personal information on a child under the age of 13, we will delete that information from our systems. Number Supermarket Ltd encourages parents to go online with their kids. Here are a few tips to help make a child’s online experience safer:

Teach kids never to give personal information, unless supervised by a parent or responsible adult. Includes name, address, phone, school, etc.

Know the sites your kids are visiting and which sites are appropriate.

Look for Web site privacy policies. Know how your child’s information is treated.

We do not share information obtained from users on our Websites except as otherwise specifically set forth in this Privacy Policy.

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law or where we have a good-faith belief that such disclosure is necessary to comply with a current judicial proceeding, a court order, legal process served on our Website, or in order to investigate, prevent, or take action regarding illegal activity. For example, we may disclose personal information to law enforcement, other government officials, or third parties in response to criminal or civil subpoenas. Sometimes, these requests come from our third party Internet, telecommunications and collocation providers all over the world who supply the network required for us to deliver our services. In order to maintain the integrity of our network, we often cooperate with requests from these third party providers and/or requests from law enforcement or other governmental officials directed to these providers.

Number Supermarket Ltd does not release personally identifying information about our customers except in limited instances related to law, security, or safety. To request customer information from Number Supermarket Ltd in a civil case, you must serve Number Supermarket Ltd with a valid subpoena, court order, or search warrant and agree to Number Supermarket Ltd’s terms of compensation below.

All civil subpoenas should be directed to:

Number Supermarket Limited,
Unit A,
22 Lever Street,
M1 1EA.

Upon receipt of a valid subpoena, it is Number Supermarket Ltd’s policy to notify the subscriber whose information is sought. In non-emergency circumstances, Number Supermarket Ltd will generally not produce the subpoenaed subscriber’s identity information until approximately two weeks after receipt of the subpoena, unless a formal objection is filed by the customer or we are legally required to do so.

Number Supermarket Ltd charges £90.00 per hour for research (plus additional fees if testimony or deposition is required), £1.25 per page, and £25.00 to respond via express courier (or equivalent amounts in local currency). We will invoice the person or entity submitting the subpoena following receipt and the subpoena proponent must make payment within 15 days from the date of receipt of our invoice. Checks should be made out to Number Supermarket Ltd, Inc. or Number Supermarket Ltd Ireland Ltd. respectively.

It is Number Supermarket Ltd’s policy to release information sufficient to identify our customer only where the party seeking the information has filed a legal action that implicates our customer in some legally cognizable impropriety or wrongdoing or can show that the information requested is material to the issues involved in the underlying case. Number Supermarket Ltd requests a copy of the complaint and all supporting documentation to indicate how the customer’s account information is related to the pending litigation. Note that Number Supermarket Ltd reserves the right to determine in its sole discretion the applicability of this policy to any particular request and, further, this policy does not create any enforceable legal rights, either for our customers or for requesting parties.

Aggregate Information (non-personally identifiable)

We share aggregated demographic information with our partners and advertisers. This is not linked to any personally identifiable information.

We use an outside payment processing company to bill users for goods and services. In addition, we may use third parties to host certain portions of our Websites and to fulfil certain requests for information from our users. These companies do not retain share, store or use personally identifiable information for any secondary purposes.

In the event Number Supermarket Ltd goes through a business transition, such as a merger, an acquisition or a sale of some or all of its assets, we will provide notice to users before their personal information is transferred or becomes subject to another privacy policy.

Users are given the opportunity to ‘opt-out’ from having their information used for purposes not directly related to our Websites at the point where we ask for information

Number Supermarket Ltd also sends its user base information on special promotions and partner services that we think might be relevant to the user. Users of a Number Supermarket Ltd free service are automatically opted-in and are considered to consent to receive this information. These materials are monitored by Number Supermarket Ltd for content and regularity to respect the wishes of our free users. Number Supermarket Ltd free users may opt-out of receiving these promotional materials by either upgrading to a paid service or by cancelling their accounts.

Paying Number Supermarket Ltd users who do not wish to receive our promotional communications may opt-out from receiving these communications by clicking the opt-out link included at the bottom of every promotional message.

Users of our sites are always notified when their information is being collected by any outside parties. We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

Number Supermarket Ltd Websites contain links to other sites. Please be aware that Number Supermarket Ltd is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by Number Supermarket Ltd through its Websites. Number Supermarket Ltd has advertising and affiliate relationships with dozens of third party sites which drive interested parties to our sites. Information that is collected on these sites does not fall within the auspices of this policy. Number Supermarket Ltd has Co-Brand relationships with some websites. A site is a Co-Brand of Number Supermarket Ltd if it offers Number Supermarket Ltd technology or services to its users under a different brand. The Co-Branded sites will have their own privacy policies specific to each site, and the user should read them carefully before registration.

Periodically, our site requests information from users via surveys. Participation in these surveys is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and address), and demographic information (such as post code). Survey information will be used for purposes of monitoring or improving the use and satisfaction of Number Supermarket Ltd’s services. Users’ personally identifiable information is not shared with third parties unless we give prior notice and a choice to opt-out. Though we may use an intermediary to conduct these surveys, they may not use customers’ personally identifiable information for any secondary purposes.

If a user elects to use our referral service for informing a friend about our services, we ask them for the friend’s name and email address. Number Supermarket Ltd will automatically send the friend a one-time email inviting them to visit Number Supermarket Ltd’s Websites. Number Supermarket Ltd stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Number Supermarket Ltd takes every reasonable precaution to protect its users’ information. When users submit sensitive information via Number Supermarket Ltd’s Websites, their information is protected both online and off-line.

When our registration/order forms ask users to enter sensitive information (such as credit card number), that information is encrypted and is protected with the best encryption software in the industry – SSL.

While we use SSL encryption to protect sensitive information online, we also employ security measures to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerks or a customer service representative) are granted access to personally identifiable information. Finally, the servers that store personally identifiable information are in a secure environment.

In order for Number Supermarket Ltd to properly fulfil its obligations to users, it is necessary for us to supplement the information we receive with information from third party sources. Number Supermarket Ltd verifies the billing address on all credit card transactions and may obtain credit reports for some corporate customers. The information obtained from these third party sources is maintained in a manner consistent with Number Supermarket Ltd’s Privacy Policy.

Number Supermarket Ltd makes good faith efforts to provide users with access to their personal information and to correct this information if it is inaccurate or to delete such information at users’ request if it is not otherwise required to be retained by law. Users are required to identify themselves and the information requested to be accessed, corrected or removed before we process such requests. This can usually be done at the profile page of the Number Supermarket Ltd service patronized by the user or by contacting our customer service agents.

If we decide to change our Privacy Policy, we will post those changes in this Privacy Policy, and other places we deem appropriate, so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We will use information in accordance with the privacy policy under which the information was collected.

If, however, we are going to use users’ personally identifiable information in a manner different from that stated at the time of collection, we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. However, if users have opted out of all communication with Number Supermarket Ltd, or deleted/deactivated their account, then they will not be contacted, nor will their personal information be used in this new manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our Website notifying users of the change. In some cases where we post a notice we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

In the event that any dispute arising out of or related to this policy is not settled by the parties, the parties will attempt in good faith to resolve such dispute. No litigation for the resolution of such dispute may be commenced until the parties try in good faith to settle the dispute by such mediation in accordance with such rules and either party has concluded in good faith that amicable resolution through continued mediation of the matter does not appear likely. The parties to the mediation shall share the costs of mediation equally. Any settlement reached by mediation shall be recorded in writing, signed by the parties, and shall be binding on them.

We record all our telephone calls for the purposes of training, improvement of services, fraud prevention and to ensure the accuracy of instructions communicated to us. All telephone recordings shall be our property

The time period for which we keep information varies according to what the information is used for. In some cases, there are legal requirements to keep data for a minimum period. Unless there is a specific legal requirement for us to keep the information, we will retain it for no longer than is necessary for the purposes for which the data was collected or for which it is to be further processed.