The Big ISDN Switch Off 2025. What does it mean for you?

Basically the ISDN (Integrated Digital Services Network) and Public Switch Telephone Network (PSTN) we have all been so used to for as many years as we care to remember (150 years to be exact) is due to come to an end. In other words the, ‘plug in the wall’ set up we’re used to is set to become obsolete. That’s right, all old technology is ceasing to be as BT gradually phase it out – for good! That means analogue phone lines (the ISDN network) will be no more.

The reason behind this change in a combination of reasons which include: clearer calls and thankfully cheaper call costs across a robust and reliable infrastructure. What’s more, this doesn’t just lend itself to the UK’s infrastructure, digital lines are set to be a truly global solution.

Despite some slight improvement ISDN telephone lines have remained relatively unchanged since they were established – and as innovation changes, that just won’t do (not if progression is to happen). As we wave goodbye to copper-based systems, homes and businesses alike should be preparing to future proof themselves, saying goodbye to traditional landline phones as the world goes cloud based.

So, here are some stats which may surprise you about the traditional phone system set up…

Original phone lines were set up in the 1800s; yet despite the passage of time not a massive amount of technical advancement has been made. The main change has been however the average decline of ISDN by 30% within the past 5 years. Along with high maintenance and more expensive running costs, ISDN is slowly becoming archaic.

…and when is this big switch off due to happen exactly?

The date is actually fast approaching; coming into play by 2025. In fact, business owners won’t be able to even obtain PSTN or ISDN (landlines) after September 2023.

Life after the integrated services digital network

What will replace ISDN (integrated services digital network)?

If you haven’t already heard, the new internet telephony is known as VoIP (Voice over Internet Protocol). This quite simply allows calls to be made over an internet connection – that can be via a computer or mobile device. All in all, VoIP equals cheaper calls and as broadband services have vastly improved they are set to be excellent quality too. What’s more, no fixed line, means no fixed location – providing greater freedom and flexibility; ideal especially in today’s world of hybrid working.

So what options are open to you?

You’ll probably be glad to hear that there are a couple of choices available to you as you move away from antiquated analog lines to advanced internet protocol.

Take a look at the two main options:

Of course, if you have any questions along the way your provider will be able to guide you through.

  1. Hosted VoIP Systems

Ok, in a nutshell, this is a complete cloud-based set up which is hosted off-site. It usually includes desk phones which simply connect to your Local Area Network (WAN). You will find that your telecom provider is responsible for your technology’s maintenance and service – all in return for a monthly fee of course. Rest assured, the initial set-up and equipment costs aren’t expensive, especially when compared to other on-premises systems and upgrades. Many VoIP solutions simply require you to instal an app onto your mobile and away you go – it really is that easy.

  1. On-Premises VoIP Systems

With this option, hardware and software is required to make telephone calls and to run the platform. Obviously this equipment has to be installed and housed somewhere on your site. Although this can mean you paying a higher initial set up expense, it usually equals lower monthly expenses in the longer term- that’s got to be good news right! It is important to note however that you will have to take are of maintenance costs. Having said that, given VoIP phone systems are mostly app based or simple plug and play, maintenance expense should typically be few and far between.

A closer look at voip telephony

At-a-Glance Benefits of VoIP Phone Calls

Whether you’re familiar with VoIP or just getting used to the idea of upgrading your system the benefits are clear to see, as follows:

  • Cost Effective – you’ll enjoy cheaper deals and cheaper calls with VoIP – not only between different sites and offices but you’ll also benefit from free international calls too.
  • Functionality – simple voice calls aren’t all you can expect with your new VoIP system. With various features such as instant messing and video calling available too, there are most lots of ways to make life easier especially during heavy call times.  What’s more, you can expect stronger signals over much longer distances with your new VoIP service.
  • Scalability – flexibility is a BIG benefit of VoIP. As your business grows, your VoIP system can expand with it (thankfully at an extremely low cost). New phone lines can be added or removed efficiently as your business requirements change.
  • Mobile enabled – if you choose a cloud-based VoIP system, your users will be able to connect and make phone calls from wherever they are using a mobile, tablet or laptop. In fact, they’ll be able to make and receive calls just as easily as they would be able to in the office – once again, great for today’s world of hybrid working.

VoIP phone technology - better than you'd expect

It’s all talk…

You may have heard that the quality of VoIP calls isn’t the best. Nonsense! That might have been the case in the early days but broadband internet connection speeds and improved configuration mean that nowadays the sound quality and reliability of phone calls should be even better than ISDN.

Do you need specialist equipment to achieve the best quality calls?

Not at all…You simply need, at least 100kb upstream for each phone. So, you don’t have to have a ridiculously high speed internet connection, simply an adequate service will be fine.

Saying goodbye to your ISDN line

Preparing for, ‘The Big Switch Off’ – your new Voip service

Not preparing for the approaching telephony changes could mean you may find your business ends up without a communication system. Doesn’t bare thinking about does it? The end of the ISDN line could actually bring the end of your comms set up. But don’t worry, making sure that you have systems in place isn’t too hard to do.

Your simple VoIP phone prep...

Let’s make life easy with a preparation checklist for your business:

  1. Check your internet connection – if it’s time for an upgrade go for it (fibre is a good option – so take some time to look at the best packages out there).
  2. See when your contract is due for renewal in preparation for making the switch to a new voip service provider or a better deal with your current supplier.
  3. Shop around– don’t simply renew with your existing service provider; you may get stuck with a bad deal.
  4. Say NO to cheap, outdated hardware/lines – they will not save you money in the long run – it’s false economy.

    REMEMBER

    All technologies which currently run via the ISDN network will be potentially effected (it’s not only your telecoms you’ll need to prepare). The end of the public switched telephone network will mean upgrades are required for:

    • Alarm systems
    • ATM machines
    • Franking machines
    • Fax machines
    • Printers
    • Dial-up POS (card machines)
    • Video conferencing 
    • Live streaming
    • File downloading

Like some help getting started?

If making the change to your new VoIP service seems daunting, don’t worry, here at Number Supermarket we have everything you’ll need to make it as easy as possible.

With no need to invest in extra equipment, upgrading from ISDN to VoIP telephony may be much cheaper than you’d expect.

Why not call 0330 332 0400 or visit Number Supermarket for details?

Vanity Numbers – making your business truly memorable

Your business’ phone number isn’t just a way for customers to get in touch, it’s a crucial part of your branding too. So, making that number memorable is in many ways as important as having a catchy name or strapline. That’s where Vanity Numbers come into their own. Also known as Gold or Special Numbers, these memorable options feature repeating digits, easily remembered number sequences or digits which may be particular to a certain company or industry.

Are memorable numbers categorised in a specific way?

Memorable numbers are allocated to telecom providers via the UK’s communication regulator ‘Ofcom’.  Once allocated, providers will decide how they will market those numbers, depending on how memorable they are.

Let’s look for example at how we categorise our Vanity Numbers here at Number Supermarket. Our numbers are put into categories named Bronze, Silver, Gold and Platinum (Platinum being the most memorable) – repeating digits and sequences influence their level of memorability. We feel that the more memorable the number arrangement is, the more likely they will be to generate calls. That’s why we price them in correlation to their potential value to a business.

Here are some examples of how memorable numbers may be categorised are as follows:

  • Repeated sets – 47 47 47
  • Repeated digits – 888 888
  • Mirrored digits – 334 433
  • Consecutive runs – 456789
  • Centenary – 400 500
  • Repeated prefix – 833 833

Reasons to use a memorable business number

Obviously having a memorable number means more people will remember your business’ telephone number and in turn the more calls you are likely to receive. That’s why there are many businesses that use a memorable number as an integral part of their brand identity.

Spoken communication is commonly the most efficient way of handling your customers  – both existing and new. People like the personal experience a telephone call brings. It also allows you to arrange sales and sort queries quickly; on a one-to-one basis. Telephone calls are arguably one of the most valuable points of contact for your business. So, if you haven’t considered upgrading your number, why not?

It’s safe to say that memorable numbers are an asset to any business – even more so when companies are competing in industries where many telephone enquiries are regularly made. A memorable number which looks and sounds great won’t only just roll off the tongue, it can also strengthen your brand’s image too.

If you want to keep an edge over your competitors, a Vanity Number is a simple yet incredibly effective way to achieve it.

Why not talk to us about arranging your new number call 0330 332 0400[/vc_column_text]

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Is 0800 a free number?

0800 Numbers & More

What are Freephone Numbers?

Ok, before we explore 0800 numbers it makes sense to take a closer look at what a freephone number actually is. What does free phone really mean? Right, well freephone or ‘free to call’ numbers are phone numbers that allow incoming calls to be made in the UK free of charge.

Whether calling from a mobile phone or landline callers can dial 0800s safe in the knowledge that they won’t be racking up a huge bill. In actual fact with 0800 numbers they won’t be building up any bill at all. So, with low cost (no cost)phone bills 0800s are an attractive prospect for callers. That’s good news for the caller and similarly for businesses who choose to use 0800 numbers too – after all, more inbound calls mean more prospective customers right!

Talking Telephone Numbers

0808s what are they?

In addition to 0800 numbers there are now also 0808 prefixes in the, ‘freephone numbers’ family. After all, there isn’t an infinite amount of 0800 numbers available in that single range. If you’re a caller and aren’t sure about 0808s, rest assured they’re absolutely free to call too. Despite appearing as a pretty new option 0808 non geographic numbers were actually introduced way back in 1997 and actually became freephone numbers in July 2015. Awareness of 0808s is certainly on the rise with many organisations now choosing to use them as their main customer services number.

Business Calls & Customer Calls

Companies who do opt for 0808 virtual numbers (like an 0800 number) tend to enjoy a positive reputation as a company who cares and one which offers their callers a smooth customer service experience. That’s got to be good news if you’re a business owner.

So, it’s safe to say that when dialling a company which has an 0800 or 0808 virtual number your cost to call is nothing to worry about. After all, you’ve chosen a free to call option, avoiding those heavy call charges. If you’re a business owner wondering whether to opt for a 0800 number or 0808, whether it’s down to personal preference.

Free Calls – even from mobile phones!

Many people ask, are 0800s free to call from mobiles? The answer? Well, you’ll be glad to hear that ‘yes’ they are free to call from both mobiles and landlines. Remember though, this isn’t the case for other virtual numbers in the 08 family such as 0844, 0845, 0870 and 0871. These are a different species known as ‘rebate generating numbers’ and are often charged at premium rates plus access charges.

Want an 0800 number for your business?

Choosing a phone company…

If you’re looking for a virtual telephone number for your business you may be wondering who is the best service provider for you? With lots of telecom companies out there it can be difficult to choose. Well there are some key aspects to remember which include:

  • Inbound Call Rates
  • Call Features
  • Call Routing

So, let’s take a closer look at these…

Inbound Call Rates

Despite the cost of calling being completely free for customers, it is important to be aware that they do come with inbound charges for business owners. Having said that, the benefits attached to those charges are considered by most to be worth it. After all, if you’re providing an attractive (and affordable) number, especially for sales lines, the more inbound enquiries you are likely to get. What’s more, as non-geographic numbers 0800s give you a national presence too, so your reach is extended too.

By choosing a Tier 1 phone company you are much more likely to enjoy competitive inbound rates. As 0800 numbers are freephone numbers they have an inbound call charge and a network access charge may also apply especially if callers are dialling from a mobile phone. Thankfully Tier 1 telecom providers work directly with the main network and where price is concerned, enjoy greater wriggle room.

More Calls, Less Stress...

Call Features

The great thing about virtual phone numbers is that (depending on your chosen provider) also come along with a whole host of features including:

Voice2email – callers are invited (by a bespoke message) to leave a VM which is then delivered into a designated email box(es).

Call Queue – this allows you greet your callers with music, a message, position in the queue notification and the chance to jump out of the queue by leaving a voicemail. Many business owners find call queue really handy especially during busier times of the day. Callers are welcomed and kept entertained/informed before you even answer the call – all leading to greater customer satisfaction.

Call Whisper – having the heads up that you have a business call coming through (rather than family or friends) is really helpful, especially if you are routing your calls to your personal mobile. A simple call whisper gives you a quick audio notification (inaudible to callers) that you have a business call coming in.

Time to relax...

Out-of-Hours – no matter how dedicated we are or how much we may love our job, we all need some down time. That’s where, ‘out-of-hours’ scheduling steps in, allowing you to route calls to alternative numbers and pre-recorded messages. So, you can rest easy, safe in the knowledge your calls are being dealt with even when you’re elsewhere.

Call Routing

As a virtual number 0800 numbers have many attractive features with flexible call routing being one of those at the top of the list. Whatever your business scenario, your 0800 provider should be able to configure your telephone number accordingly. Your new number can be routed to mobile phones, landlines and (if you’re on VoIP) SIP trunks too – they really are the flexible option to choose.

0800 Numbers routed the way you want them...

Whether you have single destination numbers or multiple lines, all it takes is for your provider to point your 0800 number accordingly. The flexibility shouldn’t end there though. If you’ve chosen a Tier 1 provider they will typically have tools such as a user-friendly portal where you can log on and tweak your 0800 number telecom configuration at the click of a mouse. So, if you want to reroute to an alternative mobile phone or mobile phones, or you want to activate voice2email, it’s all there at your fingertips.

Landline or mobile these memorable numbers won't cost a penny

Free, Free, Free

So, the next time you ask yourself, ‘are those 0800 numbers free’ you can safely yes they are. Call charges are nothing to worry about with these 08s. Alongside 0800s and 0808s, 03s are now also recognised by the British Public for their affordability factor. Although not 100% free all of the time, o3s are free to call the majority of the time i.e. as they’re typically part of most people’s caller bundles.

For more info on 0800 numbers take a look at the Ofcom site – where you’ll find a whole host of details.

If you’re a business owner and would like more details on how to set up your 0800 number visit: www.numbersupermarket.co.ukor call 0330 323 0400.

Where to buy an 0800 number

…your questions answered

0800 Numbers for You & Your Business

Why choose an 0800 number for your business?

Ok, before deciding where to buy an 0800 freephone business number it is useful to consider the many benefits 0800 numbers can bring. Replacing your mobile phone number with a professional option to create a cost-free, professional-looking way for customers to get in touch in top of the list. So, let’s look at the reasons why an 0800 number would be a positive addition to your company’s telecoms.

Introducing a new telephone number for your business can be a big decision and comes along with various questions. Do you want to reach a local or national client base? Do you want to provide a free-to-call number for your callers? How important is that for your new and existing customers? We aim to give you all the information you’ll need to know before activating your 0800 number.

Free Incoming Calls…More Incoming Business!

0800s are attractive numbers and certainly do live up to their reputation as a caller-friendly option. So, they’re an easy way to encourage incoming calls into your business. It’s widely understood that an 0800 number is absolutely free to call from all UK phones including a UK landline and UK mobiles.

Free UK calls for all

Such toll-free calls are not only attractive due to their cost effectiveness, they’re also a signal to callers that you care. You’re giving a vibe that you’re conscious of your customers’ call costs, they’re completely free after all. What’s more as 0800 business phone numbers aren’t location specific they create a bigger presence for your brand too. So when it comes to attracting inbound calls from far and wide 0800 numbers are definitely worth a closer look.

Calling 0800 numbers from abroad….

You can call 0800 numbers from abroad when you format them as +44 800, but it’s important to be aware that they won’t necessarily be free as your callers may be charged international rates. Why? Well, not all international networks recognise UK freephone numbers, what’s more worldwide service charges are commonly applied.

One quick thought here – avoiding the international charge is possible if callers choose to use Skype or a similar platform. Despite any rate differences, you will still have a number which says, ‘we’re a UK, nationwide concern’ and not restricted to a specific geographic location.

Crate a nationwide presence in an instant

Memorable Number, Memorable Brand

You’ve spent time building your brand so why not pop that proverbial cherry on the top with a shiny 0800 number? Classed as ‘memorable numbers’ 0800 phone numbers are an easy way to add that memorability factor for your company.

It’s up to you…

Unlike a mobile or regular landline number you can have fun choosing an option which ranks highly in the memorability stakes – looking and sounding the business for your business. An 0800 number which features double or repeating digits can look and sound super memorable. Your network provider should hold a massive range to choose from.

Deciding where to buy your 0800 number

Right, we’ve looked at what an 0800 telephone number is and some of the advantages for introducing one to your business. Now it’s time to explore the key aspects to keep in mind when deciding where to buy a free number.

Setting up your 0800 is simple...

Telecom Status

By choosing a Tier 1 telecom provider you’re also selecting reliability and affordability. Tier 1 is, as the name suggests, the highest tier in terms of telecom service quality and price competitiveness. Your company deserves the best right!

So, what does that mean?

Well, Tier 1 providers work directly with the main networks and can therefore provide the ultimate in network resilience. Robust functionality means that calls will be of the highest quality wherever your callers are dialling from – inner city or out in the country.

Working directly with the main networks also means you’ll benefit from competitive rates as higher tier telecom providers typically have greater negotiation powers. In other words, more wriggle room when it comes to cost. This is all great news when activating your 0800 number.

Call Features

Depending on which provider you choose you may be offered a wide range of call features along with your 0800 number. From number diverts and on-hold options to out-of-hours features, there are lots of helpful services available.

So, in addition to more calls your freephone number will help with call handling too – making it easier to not only receive calls but to deal with them efficiently – even during heavy call volume times. Not only do these save you time but they create a positive customer experience too.

0800 number call handling tools

Common 0800 number features include:

  • Voice2Email – this allows callers to leave a voicemail which is then delivered into a designated email box(es) as an audio file. Bespoke messages can be added for that personal touch. Simply check your emails when you’re free and listen to any missed calls.
  • Call Queue – frees up time for you as callers are kept informed of their place in the queue and kept entertained with music and messages (such as latest offers or opening times). Callers will have the option to jump out of the queue and to leave a voicemail.
  • Out-of-Hours Plans – gives you the peace of mind in knowing that a call answering solution is in place whatever time of day/night it is. Divert calls to alternative destination numbers, recorded messages or voice2email- the choice is yours. Save money as there is no need to employ extra call handling staff.
  • Welcome Message – greet your callers (potential customers) even before you have spoken to them with a pre-recorded message.
  • Call Forwarding – enables you to route call on a pre-configured plan or mid call (as a mid-call transfer). With features such as this you can easily handle more calls much more easily – turning even the highest call volumes into child’s play. What’s more you’ll save money as there is no need to invest in expensive phone equipment – just the price of your 0800 number monthly fee.

More than just a mobile phone…

We think you’ll agree that alongside free customer calls from UK landline and UK mobile phones, 0800 numbers have bags of benefits for your company too. Ditching your mobile number in favour of an 0800 number – whether for your main number or one-off advertising campaigns, adds a truly professional look for your business. Feature-rich and free to call 0800 freephone numbers are recognised for their value, whether you’re a business owner or customer.

Get an 0800 number

Want to activate a number or simply like more info…whichever you need, look no further than Number Supermarket.

Feel free to call 033o 323 0400, we’re always happy to help..

The Big PSTN Switch Off… (business consumer impacts)

Old-fashioned telephone in black and white

 

What is the PSTN switch off?

OK, let’s cut to the chase, The ‘Public Switched Telephone Network’ (PSTN) is due to be switched off in 2025. That means no more of the fixed, ‘stick your plug in the wall’ lines we’ve known since, well forever! Why is this happening –  quite simply to make way for newer broadband technology. Times are a changin’.

Telecom companies are now gradually moving landline phone customers (business and consumer) away from the traditional copper telephone network. Cloud-based innovation is set to replace PSTN set up as more and more businesses and homes migrate to VoIP/mobile solutions. So, it’s not only business owners who need to prepare, we need to ensure our homes are ready too.

 

Bringing it home…

According to ‘Which?’ a massive 74% of consumers with copper-based landlines are not aware of the move to digital telephony. With around 60% of consumers still using landline home phones there is set to be a large portion of the market who need to make the shift. Many of us are creatures of habit. Research has found that those who haven’t made the move to digital aren’t remaining on copper lines due to tech problems but more out of sticking with what they know best.

A huge 97% of home landline users do have alternative ways to make and receive telephone calls. So, whilst the death of fixed lines may seem daunting, most of us are already using more modern options. If you need further information about the solutions available and how you can make the change ask Number Supermarket –  our friendly team is here to help.

You’ll also find a wealth of handy guides on the Ofcom site including details on what’s happening and when.

 

Hybrid working – where office & home telephony combine…

With 2 in 5 employers set to continue embracing home working into 2023 migrating to cloud-based telephony within the home is becoming increasingly important – especially as the 2025 switch-off deadline approaches. So, it’s time to start feeling at home with VoIP.

You may be forgiven for thinking that shifting workforces into the cloud is going to cost a pretty penny. Calm down – it won’t. With so many mobile apps and affordable VoIP hard and soft phones available you’ll be pleasantly surprised at how pocket-friendly making the move will be. Visit our VoIP page, pop in your details and we’ll tell you more.

 

Key Q&As

 When do you need to change?

Obviously 2025 is the absolute latest date, however migrating sooner rather than later is best. Having said that, you don’t have to take immediate action until your provider informs you that your telephone service is changing. Of course you may decide to proactively look for the best price before then.

 

Will other devices be affected?

 The change may affect other devices including security systems, fire alarms and payment systems – your provider should be able to tell you if these need upgrading.

 

Can I continue to use my old landline phone using VoIP lines?

 Some regular desk phones can be used in conjunction with cloud-based telephony – they simply plug into your broadband router rather than your telephone socket. Your provider will tell you if your landline phone is compatible or if you need a VoIP phone. Many digital packages also come with mobile apps, enabling you to make and receive calls though your mobile phone.

 

Are my calls going to cost more?

 The great thing is your calls should cost considerably less as inbound and outbound calls are commonly free – good news right!

 

Do I need super-fast broadband?

 Absolutely not, all you do need is adequate and reliable broadband. Remember, broadband has advanced considerably in recent years and there are lots of deals out there. Once again your provider will guide you.

 

For more info on going digital visit www.numbersupermarket.co.uk or call 0330 332 0400

What is a Virtual Phone Number?

Virtual Phone Numbers in a Real World

As the world becomes increasingly more digital it isn’t surprising that virtual phone numbers have also become a firm reality in today’s field of telecoms. So what actually is a virtual phone number and how do they work? Basically these numbers are cloud-based, which enables businesses to be contacted without having to have a traditional phone system. All you need is an outbound phone line. These versatile virtual phone numbers are easily routed to a landline, mobile(s) or even SIP trunks. So wherever you are – in the office, on the road or away on your holidays, you can receive those all-important customer calls via your virtual phone number without the need for an expensive virtual phone system. No upfront fees and no extra equipment. Saving you time and money – that’s got to be a good move right?

How do Virtual Phone Numbers differ from Regular Numbers?

Unlike regular phone numbers virtual numbers do not restrict you to one specific location or particular device. As we previously mentioned, they can be easily routed to one or multiple locations – typically configured via an online portal or handy app. In a post-pandemic world of hybrid working having the flexibility to route to staff (wherever they are) is invaluable. Your service provider will usually provide logins to a configuration platform linked to your telecom account. Once on your platform you’ll soon discover that rerouting is a quick-click exercise.

Virtual Phone Numbers V Regular Phone Numbers

Incoming calls are received in exactly the same way regular incoming calls would be. There is no delay on the line, no change in tone and the quality is just a good. Of course choosing a Tier 1 service provider will ensure that you enjoy excellent quality at all times – even in the most rural areas.

Geographic and Non-Geographic Virtual Numbers

When choosing a virtual phone number for your business you’ll need to firstly ask yourself, do you want to create a local or national presence? Virtual phone numbers are available as 03, 08 or regional options – giving you the ability to create a virtual presence in your local area or much further afield. Just imagine living and working in Manchester yet advertising a London number – you can create a different geographic office(s) in an instant. It’s quick and much less expensive than actually being there.

03, 08 and local virtual numbers

Let’s take a closer look at the difference between 03, 08 and local virtual phone numbers…

  • 03 Numbers0333 and o330 numbers are the most popular in this range. The only difference between these 03 virtual phone numbers is the way they look. Many people like to choose their virtual phone number depending on how it appears, for instance it may be made up of a combination of numbers featuring memorable double or repeating digits. You’ll find 0345’s are also available however these were brought in as a caller-friendly version of their more expensive twin – 0845 numbers. Seeing 0345’s used as customer service numbers is commonplace.

    03s are attractive for callers in terms of price as they are usually included in free minute bundles and if on the rare occasion they’re not, they are never any more than a local rate call.

    0300s are a little different, these are specifically used for charities and government sector organisations. A charity or government sector registration number is required when setting up an 0300. Why? Not only is it Ofcom regulation, it provides a clear signal to callers that the organisation they are about to contact is the genuine article.

    08 Phone Calls

0800 Virtual Phone Numbers

Otherwise known as freephone or toll free numbers 0800s and now 0808 too don’t cost your caller anything to contact you. These long-standing virtual business phone numbers are a clear signal to your callers that you care – you’re looking after their pocket after all. 0800 and 0808s are UK freephone numbers however international toll free virtual phone numbers should also available from your service provider. Of course worldwide rates for you as a business owner can differ when international numbers come into play. Once again, choosing a Tier 1 provider will mean that you enjoy the most competitive rates.

Local Prefixes

From 0161 and 0207 to 0121 and 0141 there is a specific number for simply everywhere and anywhere throughout the UK. As we mentioned, virtual phone numbers are an easy way to reinforce your current location or to create a brand new one. Again these virtual phone numbers work in exactly the same way as regular phone numbers. What’s more, if you’re looking for an international number many service providers (particularly Tier 1) can supply those too – not only providing country-specific numbers but international regions too.

Virtual Phone System

Virtual phone number providers

Virtual phone number providers may also offer a variety of call features to help with those incoming calls. This is especially true of Tier 1 providers who typically give higher quality services. So, in addition to simply being able to forward calls to mobile phones, landlines or SIP trunks there is often a plethora of features which await – all designed to help with the call handling process. That means less pressure on call handlers even at the busiest times of day.

Let’s take a look at some of the most popular features you can expect:

  • Call Queue – this function allows you to place a set number of callers in a queue as they waiting for their call to be answered. Music and bespoke messages can be played as callers wait. Along with notifications callers can also be informed of their position in the queue. Callers can also be given the opportunity to jump out of the queue and leave a voicemail. Not only does this handy feature keep callers entertained and informed as they wait, it means call handlers can focus on calls in hand knowing callers waiting are being dealt with.
  • Voice2Email – as the name suggests this innovative features allows callers to leave a voicemail which is then delivered into a designated email box or boxes as an audio file. This service supersedes the voicemail on your mobile phone or office landline, and as messages aren’t tied to a specific device you or your staff can listen wherever you are. Simply log onto your email and listen, safe in the knowledge you’ll never miss a call.24/7 Functionality
  • Out-of-Hours – gives you the ability to operate your virtual phone numbers right around the clock. That means your business can continue long after you’ve finished for the day. Weekly out-of-hours schedules can typically be set up to one week in advance and are built to route to mobiles, landlines, SIP trunks, voicemail or prerecorded messages (e.g informing callers of opening hours, services or inviting them leave a message). Just imagine, this is a great way for you to switch off and relax whilst your virtual phone system continues to work for you 24-hours a day, 7-days a week.
  • Disaster Recovery – your virtual phone number should in most cases come complete with a contingency plan should disaster strike. That give you a second routing plan which sits in the background, almost like a ‘Plan B’ ready to activate should anything happen. Fallen cables, power outages – they are out of our control but should anything happen, your virtual phone number you can have you up and running again in seconds – avoiding expensive downtime. So, there is never a reason you should ever miss a call.

Virtual Phone System Facts & Stats

Did you know that your virtual phone number will often come along with a whole host of invaluable real-time call data? Some virtual phone number providers also give you access to call data via a handy portal where you can check out the following:

Number of calls received – which date they came in and at what time of day

Number of calls missed

Your busiest times of day/week

Which destination number or numbers your virtual phone number was routed to

There are often insightful functions such as ‘heat maps’ which show where calls are coming from in the UK. Many customers find the re-marketing value of this function invaluable i.e. as they’re then able to push for more custom in the most fruitful areas or target the quieter locations.

Staff Management

So, this is where your virtual phone number becomes an effective management tool too, enabling you to monitor call handling and allocate staff where and when they’re needed the most.

It' s a business phone number and then some...

Call Handling Improvements

Once you have identified call patterns you will also be able to see where call handling and/or customer care improvements can be made. For instance, perhaps you could add a call queue when callers aren’t able to get through during busy periods/lower staffing levels or maybe it’s a case of adding an overflow of destination numbers (hunt groups) for calls to route to when primary lines are engaged.

Campaign Performance Tracking

A healthy ROI (return on investment) is the golden goose of a successful advertising campaign. That is all well and good however as you know, tracking campaign results can be tricky. Thankfully if using a virtual phone number as part of your ad campaign that makes it easy to monitor how effective the campaign has been. Simply log on to your telecom portal, check out the number of inbound calls from your dedicated virtual phone number and check out your conversions – easy! Of course if you have multiple campaigns all that’s needed are multiple virtual phone numbers.

Tomorrow's Innovation

Looking into the future…

It’s pretty clear to see that your virtual phone number can be easily routed to landlines and or mobile(s) – that’s the flexible beauty of them. OK, now lets fast-forward to 2025. You may or may not know that in three years time telecoms is going cloud based as fixed lines become obsolete and VoIP solutions take over. Rest assured, your virtual phone number can make the transition too – simply by routing your telephone number to a SIP trunk/IP address. Your telephone number is integral to your branding and underpins your communication so it’s good to know that your virtual number can adapt with the times.

In Conclusion

Hopefully we’ve given you an in-depth insight, answering key questions such as: What is a virtual phone number? How do virtual phone numbers fit into your business? and…What are the benefits of a virtual phone number?

We’ve established that you don’t need an expensive phone system to receive calls via virtual numbers – a mobile phone or landline will do just fine. Of course, with the ability to route to multiple outbound lines these flexible phone numbers lend themselves to businesses of all sizes – from one-man bands through to multisite concerns. So, whether it’s a single mobile or entire call centre virtual phone numbers are the ideal solution.

Let’s Talk

If you would like more information or want to activate a virtual telephone number call 0330 332 0400 or visit www.numbersupermarket.co.uk We’re always more than happy to tell you more about our feature-packed options.

Number Supermarket Your Geographic Number Provider

Geographic Phone Numbers Explained

Choosing the right telephone number for your business is a major decision and with so many available it can be tricky selecting the perfect one for you. Do you pick a local prefix (a geo number) or a more national option (non-geographic number) such as an 03 or freephone 08? We’ll explain more and hopefully, then you will be armed with all the info you need to decide.

OK, so you have most probably heard of geographic numbers but now simply need more information. So, before you make your choice we wanted to outline what geographical numbers actually are. We will also explore how they compare to non-geographic phone numbers and what the benefits of a nationwide option would be too.

Rest assured that geographic numbers are available for businesses of all sizes and all industries. They are a popular choice for many, from one-man bands right up to blue-chip organisations and those in between. With that in mind they are certainly worth a closer look for your business too.

What are Geographic Numbers?

The term geo number quite simply stands for ‘geographic number’. That means these are numbers that are dedicated to a specific location within the UK. Examples of geographic numbers are 0161 (Manchester), 01632 (Newcastle), or 0207/0208 (London).

In comparison, a non-geographic number gives your company a nationwide presence. It all really depends if you want to create a local presence, within a designated geographic location or need a nationwide footprint for your business.

As a Tier 1 phone company, we stock a varied range of geographic numbers, ready to activate in minutes – these also include international geographic numbers. So wherever you are based there is a number to suit. All of our virtual numbers can be easily routed to your landline, mobile number(s), or SIP – so it’s easy to forward calls wherever you are working from too.

Our quick-click call features give optimum functionality which are literally at your fingertips. What is more, we have a variety of attractive number options often chosen for their memorability factor – featuring double and repeating digits. Remember your business phone number isn’t just for receiving calls it’s an essential part of your branding too.

You will find that these memorable numbers are graded into Bronze, Silver, and Gold categories due to their level of memorability. Despite having numbers of a higher grade we also find that our regular geos are also snapped up.

Why Choose a Geographic Number?

Telephone Number Routing

You may have heard that geographic numbers are also referred to as virtual numbers. All virtual numbers (non-geo and geographic) are extremely popular as they can be easily routed to fixed numbers including your mobile phones and landlines. As cloud-based solutions become increasingly more popular you’ll be glad to hear that they can also be easily routed to SIP trunks.

Stored in the cloud these smart numbers give you greater flexibility, especially during their initial configuration and when ongoing service amendments are required. Incoming calls can be pointed to multiple destination numbers and conveniently forwarded as part of weekly call rotas.

In today’s world of hybrid working so many of us now split office and home-based working. With that in mind, the versatility which comes with a non-geographic number is essential for the modern office workplace and indeed home workspace.

You can make changes to your telecom set up literally wherever you are, on the road, onsite or even on the school run – it really is that simple! Taking more calls more often is easily doable.

Number & Data Tracking

Geographic numbers can be tracked in real time via our industry-leading portal, providing essential call data such as: the amount of calls taken, how many calls are answered or missed, call duration, and the busiest call periods. As you can imagine many managers find such information an invaluable way to monitor call handling and plan forthcoming rotas/staff allocation.

Call Features

With a variety of call features in place, geographic are the ideal way to assist call handlers especially during heavy call times. Calls to these numbers allow your customers to be dealt with and informed even before their call is even answered. All of this adding to an overall high-quality customer call experience.

Let’s take a look at the top 6 call features available:

  1. Voice2Email – allows voicemails to be delivered (in real-time) into a designated email box(es) as an audio file ready for call handlers to listen to at their convenience.
  2. Call/Time/Day Plans are on hand for call routing schedules to be arranged up to a week in advance. This is a firm favourite for managers of both smaller office remote teams and call centres too.
  3. Call Forwarding can be easily actioned using mobiles or existing desk phones – no need for expensive extra equipment.
  4. Welcome Messaging means that callers can be greeted with a bespoke message even before speaking to a call handler.
  5. Call Queue places callers in a cloud-based queue where they can be notified of their position and listen to music as they wait. It is also a great opportunity to play bespoke messages, for example, telling callers about current offers or opening times.
  6. IVR (Caller Menus) allows callers to be directed to designated departments, services, or people, for example, Press 1 for Accounts, Press 2 for After Sales, Press 3 for Customer Services, etc.
    There is a whole library of features available. We are always more than happy to talk you through the many options.

Disaster Recover

As we all know, accidents happen, and when they do they can result in telecom downtime – costing businesses massively. If your company’s telecoms went down (for example due to adverse weather) just think of the losses. Thankfully that’s where ‘disaster recovery’ steps in.
With, ‘disaster recovery’ firmly in place a contingency telecom plan can be ready and waiting in the background. So, should disaster strike a secondary telecom solution can be activated in minutes?
With one quick click, your geographic number can be redirected to alternative devices including your mobile phone(s), landlines, or SIP trunks. With that in mind can you really afford to be without a geo number?

Affordability

We think that you will agree, that giving your business a phone number with a national presence and professional look for a rental of under £13 per month is great value. Couple that with our host of call features available without having to invest in an expensive call system and it’s safe to say that establishing your local presence with a geographic number is affordable.

Geographical Numbers, Call Charges Explained

Calls made to virtual geographic phone numbers are charged no differently than if dialling a regular geo number. In fact, a local number or virtual number call costs are charged at the same rate.

Quality Matters

Geographic calls using a virtual business number are of the same quality as making inbound calls to a local number or mobile for example. This is especially the case if provided by a Tier 1 telecom company that will typically be working directly with main networks and therefore have means to ensure calls are of an optimum standard.

What’s more, our geographic numbers point directly to their destination number (i.e. the number they are routing to) and so non-geographic calls are seamless – no delays or odd dialling tones.

A Quick Look at Geographic Numbers

Geographic numbers do indeed have their place. Depending on your type of industry and the audience you wish to reach out to geo numbers can create a reassuringly local feel. This is ideal when appealing to nearby clientele.

Old-fashioned telephone in black and white

Virtual Presence

As geographic numbers are also virtual numbers they provide an easy way to create a virtual presence wherever you are based – for example, you may work in London and want to create a virtual office/presence in Manchester. This can be done in an instant simply by advertising a local 0161 Manchester number.

Alternatively, should your business lend itself to a more nationwide demographic, using a geographic number (such as 0208 London or 0113 Leeds) may not be for you. In which case, non-geographic numbers are more for you. A Tier 1 service provider will offer both options, so the choice is yours.

Already have an NGN or geographic number but not happy with your current phone company?

Both geo and non-geographic numbers can be transferred from provider to provider. This is a process known as ‘porting‘. On average porting takes around 2 weeks and there is typically no downtime to your service. It is worth routinely assessing what you pay for your geographic number provider. If you’re not sure how your provider measures up simply ask us to take a look at your latest bill for a no-obligation price comparison.

Would you like a geographical phone number?

Rest assured that with a wide variety of geographic numbers in stock and as a Tier 1 phone company we can supply and activate your number in minutes. What’s more should you decide to move forward we will assign a dedicated account manager to activate and maintain your phone number for you.

Feel free to call 0330 332 0400 without obligation or email [email protected]

Number Supermarket – Your NGN Number Provider

NGN (Non-Geographic) Numbers Explained

Choosing the right telephone number for your business is a major decision and with so many available it can be tricky selecting the perfect one for you. Do you pick a national phone number such as an 03 or 08, or something closer to home featuring a local prefix?
You may have heard about NGN (national) numbers and you perhaps want more information. So, before you make your choice we wanted to outline what NGN (non-geographic) numbers actually are. We will also explore how they compare to geographic phone numbers and what the benefits of a nationwide option would be.
Rest assured that non-geographic numbers are available for businesses of all sizes and all industries too. They are a popular choice for many, from one-man bands right up to blue-chip organisations and those in between. With that in mind, they’re certainly worth a closer look for your business too.

What are Non-Geographic Numbers?

The term NGN number quite simply stands for ‘non-geographic number’. That means these are numbers that are not tied to a specific location within the UK. Unlike a geographic number such as 0161 (Manchester), 01632 (Newcastle), or 0207/0208 (London) a non-geographic number gives your company a nationwide presence. Great news if you want to appeal to a wider audience and ultimately invite more calls from further afield.

NGN telephone numbers are as follows:

As a Tier 1 phone company, we stock a varied range of non-geographic numbers, ready to activate in minutes. All of our virtual numbers can be easily routed to your landline, mobile number(s), or SIP, and our quick-click call features give optimum functionality at your fingertips. What’s more, we have a variety of attractive number options often chosen for their memorability factor – featuring double and repeating digits. You will find that these memorable numbers are graded into Bronze, Silver, and Gold categories due to their level of memorability. Despite having numbers of a higher grade we also find that our regular 03s and 08s are snapped up too.

Why Choose a Non-Geographic Number?

Easy Routing

You may have heard that non-geographic numbers are also referred to as virtual numbers. All virtual numbers (non-geo and geographic) are popular as they can be easily routed to fixed numbers including your mobile(s), landline, or SIP trunks. Stored in the cloud these smart numbers give you greater flexibility, especially during configuration and when service amendments are required. Incoming calls can be pointed to multiple destination numbers and conveniently forwarded as part of weekly call rotas.

In today’s world of hybrid working so many of us now split office and home-based working. With that in mind, the versatility which comes with a non-geographic number is essential for the modern office workplace and indeed home workspace. You can make changes to your telecom set up literally wherever you are, on the road, onsite, or even on the school run – it really is that simple!

Number & Data Tracking

Non-geographic numbers can be tracked in real-time via our industry-leading portal, providing essential call data such as: amount of calls taken, how many calls are answered or missed, call duration, and the busiest call periods. As you can imagine many managers find such information an invaluable way to monitor call handling and plan forthcoming rotas/staff allocation.

Call Features

With a variety of call features in place, NGNs are the ideal way to assist call handlers, especially during heavy call times. Calls to these numbers allow your customers to be dealt with and informed even before their call is even answered. All of this adds to an overall high-quality customer call experience.

Let’s take a look at the top 6 call features available:

  1. Voice2Email – allows voicemails to be delivered (in real-time) into a designated email box(es) as an audio file ready for call handlers to listen to at their convenience.
  2. Call/Time/Day Plans are on hand for call routing schedules to be arranged up to a week in advance. This is a firm favourite for managers of both smaller office remote teams and call centres too.
  3. Call Forwarding can be easily actioned using mobiles or existing desk phones – no need for expensive extra equipment.
  4. Welcome Messaging means that callers can be greeted with a bespoke message even before speaking to a call handler.
  5. Call Queue places callers in a cloud-based queue where they can be notified of their position and listen to music as they wait. It is also a great opportunity to play bespoke messages for example, telling callers about current offers or opening times.
  6. IVR (Caller Menus) allows callers to be directed to designated departments, services, or people, for example, Press 1 for Accounts, Press 2 for After Sales, Press 3 for Customer Services etc.
    There is a whole library of features available. We are always more than happy to talk you through the many options.

Disaster Recover

As we all know, accidents happen, and when they do they can result in telecom downtime – costing businesses massively. If your company’s telecoms went down (for example due to adverse weather) just think of the losses. Thankfully that’s where ‘disaster recovery’ steps in. With, ‘disaster recovery’ firmly in place a contingency telecom plan can be ready and waiting in the background. So, should disaster strike, a secondary telecom solution can be activated in minutes. With one quick click, your non-geographic number can be redirected to alternative devices including your mobile phone(s), landlines, or SIP trunks. With that in mind can you really afford to be without a non-geo number?

Affordability

We think that you will agree, that giving your business a phone number with a national presence and professional look for a rental of under £13 per month is great value. Couple that with our host of call features available without having to invest in an expensive call system and it’s safe to say that 03 & 08s are an affordable option.

Lit-up phone number pad on a dark background

Is an 03 or 08 Best?

Whether you choose an 03 or an 08 virtual phone number for your business is entirely up to you. To make the choice easier why not consider the following aspects before making your mind up?

Do you need to establish customer service lines?

If you do then a 0800 or 0808 may be the way to go. As freephone number calls to 08o0’s or 0808s won’t cost your callers anything.

Are you looking to provide an economic number for callers and your pocket too?

03 (0333/0330s) non-geographic numbers have minimal inbound call costs for you as a business. What’s more, your customers will typically have 03s included in their bundles making them free to call. If on the rare occasion they don’t have 03s included then calls are never any more than the local rate.

Are you a charity or government sector organisation?

Yes? Well, why not consider an 0300 number? Unlike 0333 or 0330s an 0300 requires a charity registration number or government sector certification – proving to callers that you are the genuine article.

What’s Your Look & Feel?

Your brand is unique, so getting a number that looks and feels the part matters. Whether that’s an 03 featuring double-digits or an 08 with repeating numbers choosing an option that fits seamlessly with your brand is essential. Thankfully Number Supermarket has lots to choose from.

Fancy some extra cash?

If you didn’t already know, 0870, 084, and 09 numbers actually generate a rebate on inbound calls. It is important to be aware that calls to these numbers are significantly higher than local rate calls. Ofcom states that call costs must be shown wherever these higher rate numbers are advertised. Social media posts, websites, corporate literature, or even vehicles, call charges must be clearly visible. There also has to be an audio notification for callers.

Calls to these numbers consist of two charges including a per-minute charge by the caller’s phone service provider and a premium paid to the organisation being called and their provider. The access charge (the charge by the caller’s provider) tends to vary depending on the operator and the tariff chosen. Typical charges range from 7 pence to 55 pence per minute.

Interestingly the service charge is the same, whichever operator the caller uses to make the call. The service charge usually falls into the following bands (please note rates are subject to variation):

  • Calls cost to 084: Up to 7 pence per call and/or 7 pence per minute.
  • Calls cost to 087: Up to 13 pence per call and/or 13 pence per minute.
  • Calls cost to 09: Up to £6 per call and/or £3.60 per minute.

Pile of british coins

What is a Non-Geographic Call?

Non-geographic calls are of the same quality as making a call to a local number or mobile for example. This is especially the case if provided by a Tier 1 telecom company who will typically be working directly with main networks and therefore have the means to ensure calls are of an optimum standard. What’s more virtual numbers such as NGNs point directly to their destination number (i.e. the number they are routing to) and so their calls are seamless – no delays or odd dialling tones.

Old-fashioned telephone in black and white

A Quick Look at Geographic Numbers

Geographic numbers do indeed have their place. Depending on your type of industry and the audience you wish to reach out to geo numbers can create a reassuringly local feel. This is ideal when appealing to nearby clientele.

As geographic numbers are also virtual numbers they provide an easy way to create a virtual presence wherever you are based – for example, you may work in London and want to create a virtual office/presence in Manchester. This can be done in an instant simply by advertising a local 0161 Manchester number.

Alternatively, should your business lend itself to a more nationwide demographic, using a geographic number (such as 0208 London or 0113 Leeds) can restrict the amount of calls you receive. In which case, non-geographic numbers are more for you.

Already have an NGN or geographic number but are not happy with your current phone company?

Both geo and non-geographic numbers can be transferred from provider to provider. This is a process known as ‘porting’. On average porting takes around 2 weeks and there is typically no downtime to your service. It is worth assessing what you pay for your NGN on a regular basis. If you’re not sure how your provider measures up simply ask us to take a look at your latest bill for a no-obligation price comparison.

Would you like a non-geographic national phone number?

Rest assured that with a wide variety of non-geographic numbers in stock and as a Tier 1 phone company we can supply and activate your number in minutes. Feel free to call 0330 332 0400 without obligation or email [email protected]

How much are calls to 0333 numbers?

O3 numbers have increasingly grown in popularity and are now a firm favourite for businesses of all sizes, especially those who want to create a national presence. Much like other geographic numbers such as 0800 or indeed 0808, 03 contact numbers are a caller-friendly option in terms of their attractive affordability factor.

What’s more, with a wide variety of 03 prefix variants available including 0330, 0333, 0345, 0370 and 0300, there are plenty for businesses to choose from. Such choice makes them an ideal addition to many different brands. In addition, should you run a charity or be from the Government sector it is worth noting that 0300s are dedicated exclusively to you. In fact these can only be allocated to those registered as such within those specific sectors.

It’s true that the 0333 range can often be free to call, as can the other prefixes in the range. Let’s have a look at exactly why that is…

Is Calling an 03 from a Mobile Phone Free of Charge?

Thankfully all 03s are nowadays included in the majority of free mobile minute bundles, however in some instances they are not. In such cases their price is influenced by the individual mobile provider a caller dials from. Although typically no more than a local rate call the ppm price depends on the specific mobile network as to how much the pence per minute rate will be.

So let’s take the example of the Lycamobile rate to call 0333s for instance…

The charge for callers to use  0333 numbers from Lycamobile is 12p per minute outside of discount packages and inclusive minutes bundles. Obviously users can however buy one of the prepaid mobile packages that Lycamobile routinely offer. Such packages would mean customers could then access 0333 numbers free of charge as part of their inclusive mobile minutes.

03 phone numbers are known as UK geographical wide numbers (regularly described as geo numbers) and are used in the same way as a normal landline number (01 or 02) would operate. So, they are included in discount packages and inclusive minutes the same way as a landline would be. These national numbers are regularly used by big businesses and government organizations as a non-specific geographical number. It’s a really easy way to ensure companies are not tied to a specific location within the UK. Similarly smaller concerns often opt for them as they create a larger presence for their brand in an instant.

0345 Call Charges – How much are 0345 numbers from a mobile?

According to information on the Lycamobile website there are varying rates for different phone number prefixes. Listed below are the call charges those who use the Lycamobile network can expect to incur. It is important to note that these rates may be liable to change, but were believed to be correct at the time of their publication.

Number range Cost /min Service fee
01 £0.12 Free
02 £0.12 Free
0300 £0.12 Free
0330 £0.12 Free
0333 £0.12 Free
0345 £0.12 Free
0370 £0.12 Free
0843 £0.23 May vary
0844 £0.23 May vary
0845 £0.23 May vary
0870 £0.23 May vary
0871 £0.23 May vary
0872 £0.23 May vary
09 £0.23 May vary
118 £0.23 May vary
0800 Free Free
0808 Free Free
116 Free Free
Lycamobile members Free Free
Other UK networks £0.19 N/A
SMS to Lycamobile members Free N/A
SMS to other networks £0.19 N/A
Data 12p/MB N/A

No more than a local rate call…

So, if not included in free mobile bundles rates do tend to vary from mobile network to network. Take TalkTalk for example who regularly offer packages which include a free 60 minutes on all 01, 02 and 03  telephone numbers. Having said that it is worth noting that in general 03 numbers tend to cost no more than a local rate call from mobiles and landlines (Local rate is generally charged up to 16 pence per minute). In fact this this applies when dialling from any sort of line, whether that is a mobile, BT, payphone or fixed line.

How much does it cost to call an 0370 number on FreedomPop?

Numbers starting with 03 were introduced in 2007 to allow businesses to offer a single point of contact across the UK, with the same rates as normal 01 and 02 numbers attract. As such, a calling a 0370 number costs the same as a call to a normal home or business landlines.

Ofcom, the UK’s communications regulator for telecommunication, has capped call charges to 0370 numbers at 9p per minute from landlines, and between 3p and 55p per minute from mobile phones.

FreedomPop offers VoIP plans, where subscribers pay for the data, and in return also receive free talk time. The basic free package, where subscribers do not have to pay anything offers 200 minutes of talk time per month, to any number, including 0370 numbers. Higher plans, starting at £10.99, all offer unlimited talk time to 0370 numbers, and all other UK numbers. The unlimited calls are subject to Fair Usage Policy (FUP) limits